Beijing, China – September 19, 2024 – WPIC Marketing + Technologies is thrilled to announce that its brand partner IDC, a skincare brand renowned for its science-driven anti-aging solutions, has been named a Fast-Growing New Niche Brand by Tmall Global. This prestigious recognition is awarded to just ten brands each quarter and highlights IDC’s rapid success in the highly competitive Chinese skincare market since launching on Tmall Global in May 2024.

IDC, based in Quebec, Canada, is rooted in over 25 years of scientific research, dermatology, and product development. The brand’s mission is to empower consumers by offering skincare products with potent active ingredients, free from the marketing-driven dilutions commonly seen in the industry. IDC’s commitment to quality and efficacy has quickly resonated with Chinese consumers, particularly within the rapidly expanding anti-aging subcategory.

“Being named a ‘Fast-Growing New Niche Brand’ by Tmall is an incredible honor that underscores the strength of our doctor-founded, science-driven products. Our thanks go to WPIC, whose deep knowledge of the Asia market has been essential to our expansion. This partnership ensures the ongoing success of our global growth plans as we bring the best of IDC Dermo to new consumers worldwide,” said Serge Yelle, General Manager of IDC.

“The Chinese skincare market is both sophisticated and discerning, especially when it comes to ingredients and efficacy,” said Joseph Cooke, President of WPIC Marketing + Technologies, which manages IDC’s Tmall Global store and oversees its marketing activities in China. “IDC’s strong scientific foundation and dedication to high-quality formulations have positioned it as a trusted brand among Chinese consumers, and we are thrilled to see this recognition from Tmall Global.”

The skincare category in China continues to grow at a remarkable pace, driven by an increasingly knowledgeable consumer base that prioritizes effective, science-backed products. The anti-aging segment, in particular, is experiencing significant demand, making it an opportune market for overseas brands like IDC to establish a strong presence.

“We’re thrilled to be recognized by Tmall as a ‘Fast-Growing New Niche Brand’! This award highlights IDC Dermo’s commitment to excellence, driven by our patented scientific innovations and diversified product portfolio. A special thank you to our invaluable partner, WPIC, whose expertise in the Asia market has been crucial to our success. With strong partnerships like this, we’re excited to continue expanding internationally and delivering the highest quality skincare solutions to new markets,” said Derek Pickford, Vice President of Sales and Marketing of IDC.

With its strong foundation and growing popularity, IDC is poised for continued success in China, leveraging its scientific expertise to meet the evolving needs of the Chinese skincare market.

For more information about WPIC Marketing + Technologies and its solutions, please visit wpic.co or contact us at info@wpic.co.

About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. With over 400 full time professionals, WPIC has successfully deployed and grown over 650+ brands across APAC over the last 19 years.

Media contact:
Liam Mather
liam.mather@wpic.co

London, UK — June 4, 2024 – WPIC Marketing + Technologies, Asia-Pacific’s leading e-commerce enabler, is delighted to announce the appointment of Zarina Kanji as Managing Director, UK & Europe. This pivotal appointment marks WPIC’s expansion into Europe, which aims to bridge more British and European brands with the burgeoning opportunities in China and the broader APAC region.

Previously in leadership roles at Alibaba Group’s Tmall Global and Lazada, Zarina brings a wealth of experience and a robust track record of fostering British and European brands’ entry and expansion in Asian markets. Her deep industry knowledge, particularly in high-growth categories such as health and wellness, beauty, fashion, and food and beverage, positions her ideally to lead WPIC’s new strategic venture in Europe. In her new role at WPIC, Zarina will be based in the UK.

“Zarina’s appointment is a massive development for WPIC as we expand our footprint into the UK and European markets. Her expertise and exceptional understanding of the intricacies of European and Asian business landscapes will be invaluable as we introduce more British and European brands to the dynamic markets of China, Japan, South Korea, and Southeast Asia,” said Joseph Cooke, Co-founder and President of WPIC.

“I am thrilled to join WPIC and to help open opportunities between British and European brands and consumers in APAC,” said Zarina. “The potential for growth in sectors like health and wellness, beauty, and food and beverage is immense, and I look forward to leveraging my experience working with brands and e-commerce marketplaces in Asia to benefit our partners.” 

Zarina previously worked as the Head of Business Development and Marketing for Tmall Global at Alibaba UK & Nordics; as Vice President of Global Fashion and Sport Brand Partnerships at Lazada Group in Southeast Asia; and dedicated the first half of her career as a fashion buyer for Ralph Lauren, Jaeger, and House of Fraser. 

The expansion into Europe signifies another major step for WPIC in enhancing the company’s global footprint, after opening an office in Sydney, Australia earlier this year. The firm is committed to facilitating the growth of international brands in APAC’s dynamic markets.

About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. WPIC has successfully deployed and grown over 650+ brands across APAC over the last 19 years.

Media contact:
Liam Mather
liam.mather@wpic.co

Nanjing, China — March 20, 2024 — WPIC Marketing + Technologies, a leading e-commerce consultancy that drives revenue for global consumer brands across APACAsia, is thrilled to announce the opening of a new e-commerce campus in Nanjing, a move that signifies the company’s growth and commitment to delivering enhanced e-commerce services to brand partners.

The new office, located in the Jiangbei Technology and Innovation Park, is designed to accommodate WPIC’s expanding team and foster collaboration, creativity, and innovation. The new campus contains more functional space, meeting rooms, livestreaming studios, as well as a dedicated learning and development center.

The office opening ceremony was attended by WPIC staff from across China, local government officials, and business partners. In his opening speech, WPIC Co-founder and CEO Jacob Cooke thanked the local government for their support and highlighted the company’s achievements and future plans.

“We are excited to open our new office in Nanjing, a city that has been central to our success story,” said Cooke. “The move to upgraded offices is a testament to our recent growth, our team’s hard work, and our commitment to the region. We are grateful for the ongoing support from the local government, our clients, and our dedicated employees.”

As WPIC Marketing + Technologies embarks on an exciting chapter in Australia with the recent opening of our Sydney office, we are committed to making a positive impact in our new community. In honour of International Women’s Day and aligning with our longstanding commitment to women’s empowerment, we are delighted to announce a contribution to Support The Girls, a charity dedicated to aiding disadvantaged women and girls across Australia.

Support the Girls is at the forefront of providing essential resources and support to women and girls who find themselves in challenging circumstances. Their initiatives reach urban and rural communities, ensuring that those in dire need are not left without support. The charity’s efforts include distributing essential hygiene products, organizing bra gifting events, and conducting rural outreach, all aimed at empowering women and girls to regain confidence, resilience, and self-esteem.

“As an organization our sole aim is to see women and girls find their self worth by providing them with dignity. When women thrive community thrives,” said Jane Holmes, Founder and CEO of Support the Girls. “Being so generously supported by a company that has such an incredible ethos is encouraging and the funds will go a long way to seeing us being able to continue our unique work. We are so grateful.”

Our decision to support Support the Girls aligns with WPIC Marketing + Technologies’ values and our commitment to social responsibility. Women’s empowerment has always been a critical component of our identity, guiding both our CSR initiatives and our operations worldwide.

“Jane was gracious to visit our Sydney office this week and share her story with us—her tireless work and passion are inspiring,” said Joseph Cooke, President of WPIC Marketing + Technologies. “ We’re thrilled to be supporting the organization and hope this is the beginning of a long collaboration. I was so touched to have my daughters present Jane with WPIC’s contribution to the organization.”

WPIC is committed to fostering a work environment where women thrive. Recognized by the Women’s Empowerment Council as the Best Company for the Advancement of Women (SME) at the Women Empowerment Awards in China 2022, WPIC stands out for its strong female leadership. In China, 75% of our C-suite are women, which has been pivotal in maintaining a 67% female workforce and achieving a 90% retention rate among our female staff.

We are inspired by the tireless work and passion of the team at Support the Girls and are proud to support their mission. With our expanding footprint around the world, we are committed to contributing to the local communities where we operate.

Sydney, Australia — February 21, 2024 — WPIC Marketing + Technologies, a leading growth partner for global brands in China and APAC, is pleased to announce the opening of its new office in the heart of Sydney’s CBD. 

WPIC Co-founder and President Joseph Cooke has relocated from Shanghai to Sydney to lead the new office, where the firm will provide an enhanced service offering to Australian consumer brands looking to capitalize on growth opportunities in APAC. 

“There is an enormous and growing demand for Australian brands—from every consumer sector—across Asian markets,” said Mr. Cooke. “Our Sydney office is the pillar of WPIC’s new strategic initiative for Australia, which aims to help Australian brands take advantage of this unparalleled growth opportunity.” 

Sydney office a key node in WPIC’s growing global footprint

WPIC worked closely with local stakeholders to expand into Sydney, which adds to WPIC’s presence in Beijing, Shanghai, Nanjing, Hangzhou, Hong Kong, Tokyo, Seoul, Vancouver, Toronto, and Montreal.

“We are delighted that WPIC has chosen Sydney as its Australian base,” said Anoulack Chanthivong, NSW Minister for Industry and Trade. 

“The NSW Government is committed to attracting global businesses like WPIC to set up in our state and create more jobs locally. Sydney’s proximity in the Indo-Pacific coupled with our sophisticated financial and professional services industries makes Sydney a natural destination for firms like WPIC. 

“This is another great example of how the NSW Government is working on the ground and globally to attract world class companies and innovators to our state, creating more jobs and supporting our growing economy.” 

“The Australia China Business Council (ACBC) welcomes the arrival of WPIC to Sydney and the Australian market,” said Tom Parker, CEO, ACBC.

“It was important for ACBC to play a small role in bringing one of the region’s leading digital marketing and service providers to assist our members and the broader Australia business community better understand and access the China market.”

WPIC client list and body of work is impressive and ensures that Australian businesses can leverage their experience to enter or enhance their market share in China’s constantly evolving digital marketplaces,” he said.

Sydney office to drive growth for Australian brands

In recent years, a growing number of Australian companies have sought out WPIC’s comprehensive, turn-key solutions for growth in APAC markets. An on-the-ground presence in Sydney will allow WPIC to better service existing brand partners, grow its Australian client roster, and cultivate closer ties with key market stakeholders.

“Since we were founded nearly two decades ago, WPIC’s competitive advantage has been our ability to seamlessly bridge the gap in operational knowledge and cultural understanding for global brands in APAC,” said Mr. Cooke. 

“Our ability to understand and leverage both local and international digital channels, media, brand strategy, product development, logistics, and commercial planning expertise has made us an ideal partner for building and expanding Australian operations in China and other APAC markets,” he said. “Our new office brings us even closer to our Australian brand partners, which will allow us to better execute our commitment to white-glove service and delivering growth for Australian brands.”

To celebrate the launch of the Australian office, WPIC ran an exclusive webinar series for Australian brands are, designed to unlock new opportunities in China’s rapidly growing e-commerce landscape. The webinar series presented in-depth data insights and strategic advice across six key sectors: supplements, skincare, snacks, pet, fashion, and outdoor. If you missed out on the webinar, please contact us at info@wpic.co. 

For more information on WPIC’s services, visit wpic.co.

About WPIC Marketing + Technologies:

WPIC Marketing + Technologies drives growth for global brands in China, Japan, South Korea, and Southeast Asia through e-commerce solutions, strategic brand development, data analytics, marketing, logistics, compliance, essential support services, and more. WPIC has successfully deployed and grown over 650+ brands across APAC.

Media contact:

Liam Mather
liam.mather@wpic.co

Shanghai, China — November 4, 2023 — WPIC Marketing + Technologies, the leading growth partner for brands in Asian markets, has signed an agreement to open a state-of-the-art, free trade zone (FTZ) logistics facility in Weihai.

The new FTZ warehouse is poised to play a pivotal role in helping WPIC drive growth for its brand partners in Northeast Asia. Strategically located in close proximity to South Korea and Japan, the new distribution hub  in Weihai will enable WPIC to rapidly fulfill cross-border e-commerce orders from these markets, in addition to Northeast China.

“Our investment in the Weihai FTZ warehouse reaffirms WPIC’s commitment to enabling our clients’ growth in Northeast Asia,” said Joseph Cooke, President of WPIC Marketing + Technologies. “We look forward to breaking ground on this innovative facility immediately and continuing to support our brand partners in achieving their goals in this dynamic region.”

Shanghai, China — October 24, 2023 — WPIC Marketing + Technologies, a leading growth partner for global brands in China and APAC, is pleased to announce the opening of its new office in the heart of Shanghai’s Jing’an District. WPIC Co-founder and President Joseph Cooke has relocated to Shanghai to lead the new office, where the company will leverage the exceptional talent and resources of Shanghai to turbocharge the expansion of its strategic brand development, digital marketing, and logistics services.

“WPIC is proud to join the amazing commercial culture of Shanghai that has nurtured the best elements of globalization and innovation,” said Mr. Cooke.

“Shanghai is one of China’s most dynamic digital and marketing hubs, with a robust talent pool,” Mr. Cooke added. “It’s also a wonderfully complex city that reflects the incredible opportunities and challenges that define modern China. WPIC consistently helps brands ‘Master the Complexities of China’ and make the most of the commercial and creative energies blooming in Shanghai. This expansion not only reflects our confidence in the Chinese market but also aligns with our long-term growth plans.”

Mr. Cooke’s presence in Shanghai will allow WPIC to expand the insights-driven strategic services it offers for leading international brands. In recent years, a growing number of companies have sought out WPIC’s in-house strategic consulting, brand development, and market research teams for support in crafting business models and marketing plans. Shanghai is the ideal location for WPIC to continue its “Growth Partner” approach.

“Leading international brands and top talent choose Shanghai because it represents a master mix of creativity, finance, lifestyle, and technology. The city manages to combine top universities and refined elegance with audacious innovations and confident urban lifestyles. Welcoming to foreigners and new ideas, Shanghai still maintains its unique character and respect for history and local rituals. WPIC is confident that it can add to the tradition of ‘Wonder Made in Shanghai’ by supporting the continued growth of global brands in China and the empowerment of Shanghai digital and commercial talents,” said Mr Cooke.