IDC Recognized as Fast-Growing New Niche Brand by Tmall Global

Beijing, China – September 19, 2024 – WPIC Marketing + Technologies is thrilled to announce that its brand partner IDC, a skincare brand renowned for its science-driven anti-aging solutions, has been named a Fast-Growing New Niche Brand by Tmall Global. This prestigious recognition is awarded to just ten brands each quarter and highlights IDC’s rapid success in the highly competitive Chinese skincare market since launching on Tmall Global in May 2024.

IDC, based in Quebec, Canada, is rooted in over 25 years of scientific research, dermatology, and product development. The brand’s mission is to empower consumers by offering skincare products with potent active ingredients, free from the marketing-driven dilutions commonly seen in the industry. IDC’s commitment to quality and efficacy has quickly resonated with Chinese consumers, particularly within the rapidly expanding anti-aging subcategory.

“Being named a ‘Fast-Growing New Niche Brand’ by Tmall is an incredible honor that underscores the strength of our doctor-founded, science-driven products. Our thanks go to WPIC, whose deep knowledge of the Asia market has been essential to our expansion. This partnership ensures the ongoing success of our global growth plans as we bring the best of IDC Dermo to new consumers worldwide,” said Serge Yelle, General Manager of IDC.

“The Chinese skincare market is both sophisticated and discerning, especially when it comes to ingredients and efficacy,” said Joseph Cooke, President of WPIC Marketing + Technologies, which manages IDC’s Tmall Global store and oversees its marketing activities in China. “IDC’s strong scientific foundation and dedication to high-quality formulations have positioned it as a trusted brand among Chinese consumers, and we are thrilled to see this recognition from Tmall Global.”

The skincare category in China continues to grow at a remarkable pace, driven by an increasingly knowledgeable consumer base that prioritizes effective, science-backed products. The anti-aging segment, in particular, is experiencing significant demand, making it an opportune market for overseas brands like IDC to establish a strong presence.

“We’re thrilled to be recognized by Tmall as a ‘Fast-Growing New Niche Brand’! This award highlights IDC Dermo’s commitment to excellence, driven by our patented scientific innovations and diversified product portfolio. A special thank you to our invaluable partner, WPIC, whose expertise in the Asia market has been crucial to our success. With strong partnerships like this, we’re excited to continue expanding internationally and delivering the highest quality skincare solutions to new markets,” said Derek Pickford, Vice President of Sales and Marketing of IDC.

With its strong foundation and growing popularity, IDC is poised for continued success in China, leveraging its scientific expertise to meet the evolving needs of the Chinese skincare market.

For more information about WPIC Marketing + Technologies and its solutions, please visit wpic.co or contact us at info@wpic.co.

About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. With over 400 full time professionals, WPIC has successfully deployed and grown over 650+ brands across APAC over the last 19 years.

Media contact:
Liam Mather
liam.mather@wpic.co