WPIC Earns Silver Medal in Tmall Global TP100 Contest

WPIC places second out of 133 worldwide trade partners in TP100 contest 

WPIC Marketing + Technologies, the world’s leading APAC e-commerce consultancy, is pleased to announce that it ranked second in an authoritative contest for Tmall Partners held by Tmall Global, China’s most popular cross-border e-commerce platform.  

Alibaba’s Tmall Global TP100 contest awarded points to Tmall Partners who operate on the cross-border e-commerce platform between October 1, 2020, and March 31, 2021.  

Of 133 companies evaluated, WPIC had the second-highest overall score and was the only western Tmall Partner to place in the top ten. WPIC was also the only Tmall Partner to rank number one in two of nine sector categories, reflecting its strength in servicing clients from a wide range of industries. 

“WPIC Marketing + Technologies is honored to receive this recognition from our partners at Alibaba,” said Jacob Cooke, CEO and Co-founder of WPIC. “As the only Tmall Partner with a major presence outside of Greater China, I want to acknowledge the exceptional work of our E-commerce, Engagements and Creative teams in earning this fantastic achievement. Their continued dedication has strengthened our end-to-end solution set and has allowed us to help more and more brands succeed in the Chinese market.” 

During the time period evaluated by the contest, WPIC launched close to two dozen brands on Tmall Global in a full-service capacity, covering logistics, merchandising, marketing, operations, customer service and capital management. The launched brands spanned a variety of product categories, including sporting goods, fashion, food and grocery, beauty and cosmetics, childcare, and other consumer sectors.

“We thank our brand partners for entrusting us with their China market entry and look forward to helping them grow their APAC businesses for years to come,” added Mr. Cooke. 

The second-place finish in Alibaba’s TP100 contest is only the latest news in an exciting Q2 for WPIC, which is classified as a 5-star Tmall Partner. In May, the organization launched its Creative Labs division, a best-in-class creative studio that activates cutting-edge campaigns that resonate with consumers.