In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. 

From his early career beginnings in Paris, Dean recounts his initial venture into China’s burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lessons he learned along the way.

A significant part of the conversation focuses on the opportunities for African industries on Chinese e-commerce platforms, which Dean helped drive as part of Alibaba’s eWTP program. Dean also discusses his experiences managing business development for the pet, beauty, and personal categories at Tmall Global, highlighting key consumption trends and growth opportunities for international brands in these categories. He also elaborates on why cross-border e-commerce has become a crucial channel for tapping into China’s vast consumer market.

Dean then addresses the major changes currently reshaping the e-commerce landscape and offers strategic advice on how brands can succeed in this evolving market. Finally, the discussion turns to his relocation to Bali, his thoughts on Indonesia’s rising economy, and the vibrant e-commerce scene in Indonesia that is increasingly attractive to global brands.