WPIC Expands into Southeast Asia with Lazada

Published on: November 29, 2021

WPIC Marketing + Technologies Expands into South East Asia with Integration of Lazada into Industry-Leading APAC Commerce System

Serving Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, WPIC’s fully licensed and compliant Lazada commerce solutions will provide global brands with a unified opportunity to access millions of consumers across South East Asia, with built-in warehousing and logistics capabilities; localized creative development and execution; and more than 17 years of omnichannel commerce expertise.

“After years of planning, solution building and testing, as well as platform and regulatory approvals, today marks a massive milestone for WPIC and our clients as we have integrated the Lazada platform into our APAC-wide systems,” says Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies.

“Thanks to our warehouse facility in Nanjing and the expertise of our technology, logistics and e-commerce teams, WPIC is able to bring single-source fulfilment across the entire Asia Pacific region to global brands looking to access a vibrant and fast-growing market.”

Founded in 2012, Lazada is a subsidiary of Chinese technology company Alibaba, which owns a number of Asia’s leading e-commerce platforms.

Organizations looking to access consumers across Asia are now able to work with a single, multi-channel vendor without having to establish legal entities in any of the region’s markets.

WPIC’s 65,000 sq. ft. warehouse facility in Nanjing is the key to making this possible.

By providing single-source inventory to organizations from around the world, WPIC’s infrastructure allows brands to take advantage of a single enterprise resource planning (ERP) solution, a single order management system (OMS), and a single warehouse management system (WMS), all while servicing more than 2 billion customers in Asia- from Japan in the North, all the way down to Indonesia in the South.

Additionally, the Lazada ecosystem is able to fully integrate with Alibaba’s Cainiao division, fulfilling both domestic and cross-border e-commerce purchases across all six markets in South East Asia.

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